Strategic Planning For Architects: Tools And Best Practices To Stand Out Among The Competition
This course will help residential design and building professionals understand how to adapt to the ever- evolving built environment. By being adaptable to the needs of the industry, ultimately, architects and designers thrive. In this course, we will discuss trends and forces impacting modern residential design and building practices. Porter’s Five Forces Framework is reviewed in depth to give context to defining and cultivating more refined strategic planning in their firms. Next, the course discusses key elements of a successful competitive advantage strategy. Finally, learners will be introduced to an innovative new product, fiber cement siding, and how its use in various applications appeals to multiple buyer profiles and helps architects stand out among competitors.
