One of the fastest growing FMCG companies in Asia, the Middle East, and Africa, with a presence in 20+ countries and annual revenues of over USD 1 Bn, wanted to maximize its regional sales potential in Southeast Asia.

But, fragmented retail markets such as India and Vietnam are challenging. Regional variety, diversity, unorganized operations, inadequate technology infrastructure, and lack of real-time insights resulted in inefficient field sales operations. This led to poor territory management, frequent stockouts & lost sales, and lowered sales representatives’ productivity.

Download the case study to learn how TradeEdge SFA improved sales decision-making and performance, digitized field operations, improved territory management, enabled near real-time demand visibility, and improved effective market coverage by over 50%.